Co-Founder & COO
Producer. Systems Thinker & Operations Lead. Builder of ØHouse Co.'s Foundations.
Producer. Systems Thinker & Operations Lead. Builder of ØHouse Co.'s Foundations.
Ash Li is a seasoned operations strategist and co-founder of ØHouse Co., where she leads the company’s internal systems, workflow development, and cross-regional business execution. With over a decade of professional experience in retail, trade marketing, and national accounts—working with brands like Huawei Philippines, MAC Cosmetics (Estée Lauder Companies Inc.), Allphones Philippines, Promod (Vogue Concepts Inc.), and Slimmers World International—Ash brings precision, foresight, and deep people management to ØHouse Co.’s operational core.
Known for transforming creative blueprints into executable systems, she oversees logistics, scheduling, budgeting, resource management, and safety compliance for the company’s film and multimedia projects across Asia. Her background in strategic planning, inventory control, and organizational leadership ensures each project—whether a film, international co-production, or publication—runs with clarity, efficiency, and care.
Alongside her operational work, Ash is an active creative in the Philippine independent film and theater scene. A former beauty queen and professional runway-print ad model, she earned recognition as a Century Tuna Superbods 2020 Kravers Special Awardee, Miss World Philippines 2011 Top 50 Semi-Finalist, Miss Ecotourism Philippines 2011 (Cebu) 2nd Runner-Up, Miss Mandaue 2011 Finalist, and Slimmers World Miss Bikini Philippines 2008 Finalist. She was crowned Miss GenSan 2009, also receiving Best in Talent and the Jinkee Pacquiao Choice Award.
As an actress, Ash has performed across film, stage, and screen. She portrayed the lead role of Princess Juana in "Ibong Adarna" with Gantimpala Theater Foundation, and has starred in several ØHouse Co.-affiliated and regional independent films, including "Mga Patay Nga Bitoon", "Ang Traffic Parang Pag-Ibig", "A Birthday Treat", and "Mga Handuraw sa Kahilitan"—earning multiple Best Actress citations for her roles. Her first full-length film producing credit is the upcoming Visayas-Mindanao regional feature "Pinikas", marking her entry into creative producing.
Ash also leads ØHouse Co.’s TALKS SERIES, a regional initiative focused on education, empowerment, and creative collaboration—set to launch across the Philippines, beginning in Mindanao.
Bridging structure and storytelling, Ash Li builds the systems that allow Asian creators to thrive—turning vision into action, and community into legacy.
You can view her career profile at www.linkedin.com/in/astridhernandez-ash.